A Jigger of Blog

A few days ago the New York Times ran an article on absinthe. It’s fairly condescending and wanky. It’s main point seems to be making fun of people who enjoy drinking absinthe and the culture that exists around it. A shorter version of the article would read:

ZOMG! It used to be illegal! Now I know it doesn’t taste like sparkles and cupcakes!

Cocktailian culture is clearly on an upswing. As a result, there is an increased number of traditional media stories about cocktails, bars, and spirits. This is both a blessing and a curse. Last month a series of Times articles on many different aspects of drinking was generally quite good. This piece on absinthe is trite and annoying. Clearly there will be a range of articles in between. Just brace yourself for more wankerdom as the media develops an evolving recognition that there is a growing love for classic cocktails and spirits in America.