Posted by: Matt Browner Hamlin | February 14, 2011

Bold Choices

“Bold choices take you where you’re supposed to be.”

This is a really great, creative ad that happens to be for Jim Beam. I’m not sure that it works unless you buy that Jim Beam is, in fact, a bold choice. I like it better as an ad for how you should live your life than an ad for bourbon.



  1. Big fans of this campaign. Excited to see Jim Beam’s new Bourbon due out this year.


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