As I’ve frequently mentioned before, I get a lot of emails from PR representatives for liquor companies promoting their client’s product. For most established brand, the messages usually are requests to promote new recipes using their product — often focused around an upcoming holiday. Thanksgiving, July 4th, Halloween, New Years, Mardi Gras…you name the holiday and there is probably a PR email somewhere in my inbox with new and marginally creative ideas for a special cocktail. Sometimes the cocktail ideas are good. Usually they look sweet, unbalanced, and unappealing.
But only rarely do they look laughably bad.
Today I received an email promoting Jagermeister-based Mardi Gras cocktails that included this recipe:
1/3 oz. Blue Curacao
1/3 oz. Goldschlager
1/3 oz. Jägermeister
1/3 oz. Ouzo
1/3 oz. Rumple Minze
1/3 oz. Bourbon
Layer in a 2 oz. shot glass in the given order.
Now, I’m guessing since this is a layered shot, it looks fairly cool in a glass. But it’s really hard for me to imagine a recipe that, at least on paper, looks worse tasting than this concoction without specifically calling for spoiled milk or Marmite. I mean, orange, cinnamon, Jager, anise, peppermint and bourbon? Really??
It got me thinking – what’s the worst cocktail you’ve ever seen marketed or put on a menu in a bar? I’m not thinking about things you drank in college for the sake of getting drunk. I’m talking about something that someone, somewhere, presumably with a straight face, said, “Gee, I think people will like this!”
So, let me know in the comments – what’s the worst cocktail you’ve ever seen or tasted?